GreG McHale
Founder and CEO
good2gether
Greg McHale is the founder and CEO of good2gether, a groundbreaking social web service whose mission is to drive
and enable large-scale cause engagement and community service. To achieve this goal, good2gether connects people
with causes and nonprofits through a broad network of high-traffic websites, including major media outlets, colleges
and universities, corporate intranets, and social networks such as MySpace and Facebook. good2gether provides the
platform, nonprofits provide the information, media provide the traffic, and brands provide the dollars; everybody
wins. Mr. McHale has more than 25 years of sales, marketing, and general management experience. A self-proclaimed
“serial and social entrepreneur,” he has spent the last 10-plus years creating successful companies, including Virtual
Ink and cMarket, an online auction platform for nonprofits.
Julie McHenry
President
Communications Insight
Julie McHenry is president of Communications Insight, a strategic business communication firm. She provides
communication strategy, message development, positioning, brand strategy, and related communication programs
for high-technology companies. Clients have included Assette, ActiveGrid, Intentional Software, Krillion, PayCycle,
Voltage Security, Widgetbox, and YieldBuild. Before forming Communications Insight, Ms. McHenry was
co-founder and CEO of Wilson McHenry Co., a leading public relations firm representing award-winning technology
brands, including Informix, Symantec, Intuit, Pioneer, Excite, Maxtor, Convergys, and Oblix. Before founding
Wilson McHenry Co., she co-founded the Waggener Group (now Waggener Edstrom) and worked extensively with
the Microsoft Corp. from 1982 to 1989. Ms. McHenry has a bachelor’s degree in journalism from the University of
Missouri and a MBA from the University of Portland. She is board member emeritus of the Silicon Valley chapter of
the Public Relations Society of America and an active member of Women’s Forum West. She speaks often on strategic
communications, marketing, and positioning strategy.
andrew Mclean
President, Global
Mediaedge:cia (MEC)
Andrew McLean, MEC’s most senior U.S.-based executive, oversees the company’s global clients and business
development functions. He ensures that clients get the most out of the company’s network and diversified offerings,
and that MEC delivers a world-class level of service and performance. MEC developed from the media department
of Y&R into a world-class media company, producing four years of double-digit growth and recognized twice as
Global Agency of the Year in 2006 and 2007. Before joining MEC, Mr. McLean served five years at the Walt Disney
Co., managing media investment in Europe. At various times he was involved in projects as diverse as The Lion King
and Armageddon. He also helped to oversee Disney’s media consolidation in 1994. Mr. McLean began his career as a
journalist, then moved to media agencies as a television buyer in the 1980s. His most recent honor was being named
one of MIN’s Sweet 16 in 2008.
yusuf MeHdi
Senior Vice President, Strategic Partnerships
Microsoft Corp.
Yusuf Mehdi oversees strategic partnerships across Microsoft’s personal services businesses, is responsible for large-scale mergers and acquisitions, and forges relationships with early-stage startups and venture capital firms. He
previously served as senior vice president and chief advertising strategist; in this capacity, he led the business related
to acquisitions, including the $6 billion purchase of aQuantive Inc. From 2000 to 2005, Mr. Mehdi was senior vice
president of the MSN Information Services Engineering Group. In this role, he managed a team of 1,800, led the
launch of Microsoft’s first-ever algorithmic search engine, and oversaw growth of the MSN.com portal to serve more
than 465 million monthly unique users, bringing in more than $1.5 billion in total revenue. He also was responsible
for worldwide sales, marketing, and business development for MSN. Before joining Microsoft in 1992, he was a
product manager at Reuters Group PLC, where he helped roll out the first PC-based Reuters Terminal.
