Jon Fortt
Senior Writer
FORTUNE
Jon Fortt is a senior writer for FORTUNE, where he focuses on technology and innovation in Silicon Valley. He
authors the “Big Tech” column on Fortune.com. Previously, Mr. Fortt was a senior editor for Business 2.0, where he
edited the “What Works” section. Before Business 2.0, he was an assistant business editor at the San Jose Mercury News,
supervising coverage of real estate and personal finance. As a reporter, Mr. Fortt also had stints covering technology
and education at the Mercury News. Before joining that newspaper, he covered technology, telecommunications, and
utilities at the Lexington (Ky.) Herald-Leader. Mr. Fortt has appeared on CNBC and CNN. He also served as an online
representative on the board of directors for the Associated Press Managing Editors. He received a BA degree in English
from DePauw University.
Jessi Hempel
Writer
FORTUNE
Jessi Hempel joined FORTUNE as a writer in 2007, having previously served Business Week, most recently as their
innovation department editor where she worked on cover stories and special reports. Earlier she was a staff editor,
covering philanthropy, technology, and youth. Before joining Business Week, Ms. Hempel served TIME Asia and
various nonprofit organizations. She has appeared on an array of radio and television programs, including CNBC’s
Wakeup Call and Fox’s Good Day New York. She has also been a regular guest on ABC’s World News This Morning. Ms.
Hempel is a graduate of Brown University and received a master’s degree in journalism from UC Berkeley.
DaviD KirKpatricK
Senior Editor, Internet and Technology
FORTUNE
David Kirkpatrick specializes in the computer and technology industries, as well as in the impact of the Internet
on business and society, at FORTUNE. He also writes a column entitled “Fast Forward” that appears weekly
on fortune.com and through free e-mail subscription. Mr. Kirkpatrick joined Time Inc. in 1978 and started at
FORTUNE in 1983. In 1990 his cover story, “Will You Be Able to Retire?” was a finalist for the National Magazine
award in the personal service journalism category. In 1991 he began covering the computer beat. He has written
cover stories on IBM, Apple, Sun, Microsoft, Intel, and many other topics. In 2006 he documented the rise of Ray
Ozzie and the formulation of a new Internet-centric strategy at Microsoft. He is regularly ranked one of the world’s
most influential technology journalists. Mr. Kirkpatrick appears frequently as a tech industry expert on CNN, PBS,
and other television networks.
aDam lasHinsKy
Senior Writer
FORTUNE
Adam Lashinsky is a senior writer at FORTUNE, where he started as a contributing columnist in 1999. He covers
finance and Silicon Valley for the magazine. He also is a featured commentator for Marketplace, the nationally
broadcast radio business-news magazine, and a regular contributor to business-news programming on the Fox News
Channel. Before joining the staff of FORTUNE in 2001, Mr. Lashinsky was the Silicon Valley columnist for
TheStreet.com, the online financial news publication based in New York. From 1997 to 1999, he was the San Jose
Mercury News’ first high-tech stocks columnist and from 1992 until then, he covered a variety of beats as a reporter for
Crain’s Chicago Business, where he rose to assistant managing editor. He left Crain’s for a year beginning in late 1994
to work as a Henry Luce Scholar in Tokyo as a reporter for the Nikkei Weekly, the English-language version of Japan’s
main economic daily, Nihon Keizai Shimbun.