Michal Lev-Ram joined FORTUNE as an online reporter in 2007. She covers technology out of the publication’s
San Francisco Bureau. She previously served as a writer at Business 2.0, where she covered the wireless industry and
startups for the publication. Before joining Business 2.0’s staff, Ms. Lev-Ram was a freelance writer for the magazine
as well as other national publications, including ELLEGirl and Modern Bride, and covered the advertising industry,
media, and social networking sites as associate editor of Loud magazine, a startup quarterly for teens co-founded by
Laurene Powell Jobs (a.k.a. Steve Jobs’ wife). Ms. Lev-Ram earned her bachelor’s degree in journalism, with a minor in
music and dance, from San Francisco State University in 2004.
Chief Revenue Officer
Kirk McDonald is currently the chief revenue officer of the FORTUNE|Money Group, where he oversees worldwide
advertising sales and integrated marketing across the group’s print and digital properties. Mr. McDonald is a seasoned
multimedia veteran with deep experience across a range of media brands. Before joining the FORTUNE|Money
Group, he was the senior vice president of sales, marketing, and client services for DRIVEpm and Atlas, both key units
of Microsoft’s advertising business. Earlier he served nine years at CNET, where he was the senior vice president of
network sales. At CNET, he engineered successful strategic partnerships with the top-tier of technology marketers.
Before his move to the digital world, Mr. McDonald was in the magazine industry for eight years; he sold ads for Ziff-Davis publications and, before that, was with Conde Nast’s Self magazine.
Jeffrey O’Brien joined FORTUNE in 2006 as a senior editor who writes about the intersection of science, technology,
culture, and business. From 1999 to 2006, he was a senior editor at Wired magazine. His work as a writer has been
anthologized in The Best of Technology Writing 2007 and in The Best Science and Nature Writing 2005. Feature articles
that he edited have been featured in The Best American Science Writing 2006, The Best American Science and Nature
Writing 2006, as well as The Best Technology Writing 2006. He is also the recipient of a Jesse H. Neal award for editing
best single issue, which he earned in 1998 as the editor of Marketing Computers (Adweek). Mr. O’Brien is a graduate
of the S.I. Newhouse School of Public Communications at Syracuse University and was a 2006 Templeton fellow in
science and religion at the University of Cambridge (U.K.).
Andy Serwer, named managing editor of FORTUNE in 2006, is responsible for overseeing and directing the
multimedia proposition, involving the magazine and its brand representations on the Internet, television, and radio.
Mr. Serwer previously was editor at large at FORTUNE since 1998; he wrote the “Street Life” column as well as cover
stories on the young Michael Dell, Michael Price (“The Toughest S.O.B. on Wall Street”), the business of the Rolling
Stones, and America’s richest family, the Waltons. He also wrote a daily market roundup called “Street Life” that
appeared on CNNMoney.com and generated more than 50,000 e-mail subscribers during its lifespan. He also served
as business anchor of CNN’s American Morning news show. Mr. Serwer joined FORTUNE in 1985. He was named
2000 Business Journalist of the Year by TJFR Business News Reporter. Marketing Computers named him to its Top Ten
Web list of Internet journalists.