Danny Rimer joined Index Ventures in 2002 and established the firm’s London office. His investment interests include
Internet infrastructure software and services. He currently serves on a number of boards, including FON, Joost,
Maggies Cancer Caring, Oanda, Sky (BSY), Spot Runner, Stardoll, Trialpay, Viagogo, and Woome. He previously
was a director of KVS (Symantec), Last.fm (CBS), Lovefilm, MySQL (Sun), Neoteris (Juniper), and Skype (eBay).
Before joining Index Ventures, Mr. Rimer was a general partner of the Barksdale Group, where he invested in a dozen
companies, including CrossGain (BEA), Ofoto (Kodak), and TellMe (Microsoft). Before joining the Barksdale Group,
he was managing director in Hambrecht & Quist’s (JPMorgan) Equity Research Group and was responsible for the
firm’s Internet practice. At H&Q, he was the underwriting analyst for companies including Amazon, Netscape, and
Verisign. He also sponsored direct investments in more than 20 companies. He holds an AB degree from Harvard
Janice Roberts taps her vast experience as a global communications executive and a veteran early-stage entrepreneur
to focus on Mayfield’s investments in networking components and systems, mobile communications, and consumer-oriented companies. She serves on the boards Quickoffice, Pixim, PlayFirst, RAZZ, Sennari, and Ubicom. Her
notable investments include Convedia (acquired by RadiSys), Mobile 365 (acquired by Sybase), and Peribit Networks
(acquired by Juniper Networks). Before joining Mayfield, Ms. Roberts built a successful early-stage investment
portfolio as president of 3Com Ventures. She also led 3Com’s global marketing and business development operation
and ran a number of the company’s new business initiatives, including the successful Palm Computing subsidiary.
Previously she was managing director and president of BICC Data Networks Ltd., which was acquired by 3Com in
1992. She serves on the advisory board of the INSEAD Business School U.S. Council and supports the Entrepreneurs
Foundation and the Forum for Women Entrepreneurs.
McKinsey & Company
Roger Roberts is a partner in McKinsey & Company’s Silicon Valley office, where he concentrates on information
technology issues of strategic importance to senior managers. Mr. Roberts joined McKinsey in 1992 and is the
North American leader of McKinsey’s IT Strategy Practice. He serves a wide range of clients with a primary focus
in the high-tech and industrial sectors, where he helps leaders conceive and apply technology solutions to enhance
innovation and productivity. He has led McKinsey research on the impact of IT on economic productivity, on the
future role of IT architecture as an enabler of flexible business strategies, and on the key business trends sparked by
Internet-based technology innovations. He also chairs the global editorial board for McKinsey on Business Technology,
the firm’s quarterly publication on business technology issues. Mr. Roberts holds BS and MS degrees in industrial
engineering from Stanford University, and an MBA from the MIT Sloan School of Management.
Vice President of Marketing
Sean Rollings joined Amitive in 2008 and brings 19 years of industry experience, most of which was served in
manufacturing and supply-chain management. Before joining Amitive, Mr. Rollings served five years at NetSuite as
vice president of product and industries marketing, where he spearheaded the company’s marketing positioning and
messaging as well as strategies and initiatives around product launches. Before joining NetSuite, Mr. Rollings was
with Oracle for four years, where he was senior director of product marketing for supply-chain management and
midmarket. Earlier he was a manager at Deloitte & Touche Consulting Group, where he was responsible for business
process re-engineering, strategic supply management, and ERP business case and project management. Early in his
career he was also with Johnson & Johnson and Alcoa. Mr. Rollings holds a BE degree from Vanderbilt University and
MBA degree from Kellogg Graduate School of Management and a master of engineering from McCormick School of
Engineering at Northwestern University.