OutCast co-founder Margit Wennmachers has set the standard for excellence, integrity, and results throughout the
agency, while establishing herself as one of today’s foremost PR industry practitioners. Ms. Wennmachers’ ability to
balance efficiency with creativity, process with imagination, and aggressiveness with balance imbues OutCast with a
distinctive communication style. Her expertise includes security, consumer technology, wireless, systems management,
and other areas of concern to businesses. She has championed clients of all sizes, from consumer to enterprise,
from AT&T to Zazzle.com. Ms. Wennmachers has most recently played a pivotal role for accounts that include RSA
Security, Yahoo!, and Zimbra.
Vice President, Worldwide Brand Marketing and Advertising.
Richard Wergan, who assumed his current role at Xerox Corp. in 2007, manages global advertising, media, and brand
management. Mr. Wergan’s responsibilities include brand strategy, including the evolution of the Xerox brand identity,
brand licensing, and management of the brand experience. He previously served as director of brand at Xerox and was
responsible for the global relaunch of the Xerox brand, which was announced earlier this year. Before coming to the
U.S. in 2005, Mr. Wergan was European head of brand and marketing communications for Xerox in London. Before
joining Xerox, he was account managing director for the Y&R Group, where he managed the IBM account across
EMEA. Passionate for strategic and integrated communications planning, he co-founded a direct communications
agency in London in the mid-1990s. He started his career in brand management with Unilever in London. Mr. Wergan
is a chartered marketer with both Chartered Institute of Marketing (U.K.) and the Chartered Institute of Direct
Founder and Editor
Sam Whitmore’s Media Survey
Sam Whitmore is editor of Sam Whitmore’s Media Survey, which provides tech media analysis and consulting to tech
PR pros and media buyers. Mr. Whitmore also hosts a weekly teleconference series featuring prominent tech editors. A
former media columnist for Forbes.com, Mr. Whitmore is a frequent public speaker and often is interviewed regarding
tech media for print and broadcast. He served 14 years at Ziff-Davis Publishing, 12 of those years at PC Week as a
reporter, editor, columnist, and editor in chief. He later served as a company vice president in business development,
and was an on-camera reporter for Ziff-Davis Television (ZDTV) before leaving to launch Sam Whitmore’s Media
Survey in 1998.
Senior Fellow and Director, Information Quantum Systems Lab
Stan Williams is a founding director of the HP Quantum Science Research Group, with more than 50 scientists and
engineers working in areas of fundamental physical sciences. He is currently focused on developing technology that
supports the concept of CeNSE: The Central Nervous System for the Earth. The idea is that nanotechnology has the
potential to revolutionize human interaction with the Earth as profoundly as the Internet has revolutionized personal
and business interaction. For the past 30 years, his primary scientific research has been in the areas of solid-state
chemistry and physics, and their applications to technology. Mr. Williams has been awarded more than 60 U.S. patents
and has received numerous honors, most recently the prestigious 2007 Glenn T. Seaborg Medal awarded by the UCLA
department of chemistry and biochemistry. In 2005, Small Times magazine named the U.S. patent collection Mr.
Williams has assembled at HP as the world’s top nanotechnology intellectual property portfolio.