Silver Sponsor
Nissan first came to the U.S. to sell vehicles in 1958 and began importing and making
Datsun vehicles in this country under the Nissan Motor Corporation, U.S.A. (NMC),
name in 1960. In 1990, Nissan North America, Inc. (NNA), was created to coordinate
all of the various activities of the Nissan brand in North America and to enhance the
design, development, production, and marketing of Nissan vehicles. In 1998, the
two organizations merged operations under the Nissan North America, Inc., name.
NNA’s mission is to provide all Nissan and Infiniti employees and dealers with the
tools they need for constant improvement and consumer satisfaction. Headquartered
in Franklin, Tenn., NNA coordinates all operations in the U.S., Canada, and Mexico,
including automotive styling, consumer, and corporate financing and engineering.
