KEITH LEE
CEO and Co-founder, Booyah
Keith Lee co-founded Booyah to revolutionize the consumer experience. Booyah is defining an exploding
new market called Real-World Gaming, which creates new forms of interactive entertainment by blending
elements of the real world and the digital world. As featured by the New York Times and played by more than
2. 5 million people, My Town is the most popular location-based mobile social game and a leader in location-based marketing. Mr. Lee, a veteran of the interactive entertainment industry, has helped create best-selling
video games, developing compelling experiences and attracting broad audiences into the gaming space.
Before founding Booyah, he was the lead producer for Blizzard Entertainment’s Diablo III franchise (creator
of World of Warcraft). The Diablo series has sold more than 20 million copies worldwide. Before Blizzard, he
served Insomniac Games and helped propel the Ratchet & Clank series to surpass ten million units sold. Before
entering the games industry, Mr. Lee was at several investment banks, including Morgan Stanley and Goldman
Sachs.
ROGER LEE
General Partner, Battery Ventures
Roger Lee joined Battery in 2001 and focuses on the software, consumer Internet, and digital media markets.
He is currently a board member at Angie’s List, Free Wheel, Groupon (observer), Lotame, PrimeRevenue, Spot
Runner, TrialPay, and World Golf Tour. He was on the board of Insitu (acquired by Boeing), and was a board
observer at Neoteris before its acquisition by NetScreen. Before joining Battery, Mr. Lee was an entrepreneur
and operator for ten years. Most recently, he was a co-founder of Corio, a leading managed service provider
that was acquired by IBM. At Corio, he oversaw all business development activities and later became a general
manager of the e-commerce business unit. Before co-founding Corio, he was the manager of Internet products
at Edify Corp. He was also the co-founder and president of NetMarket, an online consumer Internet service that
was acquired by Cendant Corp.
GASTON LEGORBURU
Global Chief Creative Officer, SapientNitro
Gaston Legorburu oversees SapientNitro’s creative vision, directs its corporate marketing efforts, and leads
its marketing services group, Sapient Interactive. Mr. Legorburu has been a driving force in the evolution
of the interactive marketing business since co-founding Planning Group International (PGI). Under his
leadership, PGI became the largest privately held interactive agency in the U.S. and was acquired by Sapient
in 2006. Throughout his career, Mr. Legorburu has spearheaded some of the Internet’s most successful online
campaigns. He has partnered with clients in a variety of industries, including travel and leisure, financial
services, and food service. He has helped these clients gain insights into effectively marketing their products
and services in today’s increasingly complex marketplace.
AARON LEVIE
Co-founder and CEO, Box.net
Aaron Levie is the CEO and co-founder of Box.net, which he launched in 2005 with the goal of helping people
to access, collaborate, and share all their content online. Based in Palo Alto, Box.net has since grown into the
leading cloud content management solution for more than four million users and companies ranging from
small businesses to the Fortune 100. At Box, Mr. Levie focuses on product and platform strategy, incorporating
the best of traditional content management with the most effective elements of social business software.
He has spoken about content and collaboration tools at events such as Accenture Global Summit, AIIM Expo,
Freemium Summit, South by Southwest, and Svase.
